Need a Professional Second Opinion ?

We believe in true partnerships, based on mutual accountability, data-driven decision making, and growth.

The 10 Big Questions:

1. Do you have a strategy to improve your margin on sold goods? What is the value to stakeholders of adding one point of gross profit? How could your team make that happen?

2. Did your business make a formal plan in 2024 to achieve your objectives? How confident are you 2025 plan will bring stock holders a ROI?

3. How do your costs align with your peers? Do you have benchmarks? Are you tracking if they are growing in total or as a ratio of revenue?

4. Does your sales team’s compensation match your overall plan? Does it sometimes work against it?

5. What systems do you use to forecast and budget sales? Are they working to your satisfaction or could they be enhanced? What could you gain to budget confidently and bank on your forecasts? Do you have a plan B if market conditions change?

6. Do you have a plan to recruit additional reps, specialized reps? Have you ever created a contest for your team that paid for itself immrediately, is measurable in results and provides long term growth?

7. Do you offer installed sales? Installed selling in most markets adds significant revenue and tangles your business up with customers so that they would never leave for a competitor. What can you do to drive greater market share, build labor base or find a way to get started?

8. Do you have a business plan, marketing plan, sales plan? Kneale LBM can guide and support the creation with measurable objectives, key responsibilities defined and benchmarks.

9. Have you reviewed a P&L on top accounts? Who is paying their way and who can improve? How would you go about it?

10. Have you reviewed your sales team, top to bottom? Can your top producers get even better with support? Do you have a bench for future hires? Are your reps accountable?